Take a business online
- What's the biggest challenge for most businesses when going online? Developing a plan
- When planning your website, what is one of the key things you should consider? What you want your customers to do on the site
- Where does the domain name of a website primarily sit? In the URL
- When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? It can identify how your offering is different in comparison to your competitors
- Which are the first steps you should consider when constructing an online business strategy? Create goals and identify a USP
Make it easy for people to find a business on the web
- What is the term we use to describe how search engines categorize each piece of content? Indexing
- Google Search Console “Crawl” reports let you monitor...? If Google can view your web pages
- There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? The quality of links is important, not the quantity
- A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Provides search engines with more consistent and clear information about what's on the website
- When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Below them
- When advertising using Search Engine Marketing (SEM), you only pay... When advertising using Search Engine Marketing (SEM), you only pay...
- If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Order confirmation page
- Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent
Reach more people locally, on social media or on mobile
- When trying to promote your business locally, what three key bits of information should be present in your directory listing? Business name, address, phone number
- What are the benefits of using social media when looking to advertise your business locally? You can target ads to a specific local audience
- Why is social media a great tool for your business to build trust and engagement with your audience? You can share honest reviews about your product or service
- Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Your audience's interests
- Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? Apps allow you to send push notifications
- When looking to create video content for your marketing strategy, what three best practices should you look to include? Short, relevant, include a call to action
- How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach? Published
Reach more customers with advertising
- Which of the following factors can impact the open rate of your email campaigns? The subject line of the email
- When advertisers run online ads that typically include an image for people to click on, it's called... Display advertising
- When planning your display advertising, what does the word 'placement' mean? The exact location of your ad on a particular page of a website
- Re-targeting allows you to... Target users, based on the specific actions they take on your site
- What can you do to help your videos appear in search results? Give detailed descriptions of its content
- When creating video marketing content on a budget, what is the first thing you should consider doing? Planning your content
Track and measure web traffic
- When using analytics on your website, what do we mean by the term 'conversion'? The act of a user completing a goal
- When using analytics programmes on your website, which of these do not fall under the category of a dimension? The time a user spends on the site
- When it comes to web analytics, what insights can you gather using analytics tools? How people interact with your website
- Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance. Paid keywords
- When creating a presentation based on lots of data, what principle should you bear in mind? Tailor your approach to your audience in order to tell a better story
- What is the benefit of using digital data? It can help you make informed decisions and improve online performance
Sell products or services online
- Which of these is not a benefit for businesses using fully integrated e-commerce platforms? Automated complaints process system
- When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? Ensure images are of a high quality
- When trying to increase the product sales on your website, one way to achieve this is to_________? provide the customer with relevant suggested purchases
- Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order? hierarchical
Take a business global
- Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. accessible | supply chain | legal
- Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? use online tools to help you understand where there’s a strong demand for your products
- When looking to expand your business internationally on social media, what should you do first? Analyse platforms popular in that area
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